Our school has a school mascot named Hoot, and we’ve had him around for a few years now.  Love the fact that our PTO got a mascot costume to show him off to students.  He was drawn originally in a contest with students and then has become the logo for our school as we’ve “branded” ourselves.  We use him with our PBIS, communications, social media, etc.  It is great when something becomes part of your school culture and what you are known for, and even better when it is something positive!  Hoot’s picture is on our school Twitter feed @Fiskeschool.  Check him out and look at some of the cool things happening in our school via our hashtag #fiskeschool  #branding #mascot #positive #community